"We've worked with technology providers before, but rarely do we get the opportunity to work with people as capable, organized and professional as Harland Clarke Digital." — Harborstone Credit Union

Harland Clarke Digital

White Papers

The Customer Engagement Triad The Customer Engagement Triad

This white paper discusses the different levels of The Customer Engagement Triad — satisfaction, loyalty, and advocacy, and the value this attachment has to the future growth of a company or brand.
Foundations of Successful Email Marketing The Foundation of Successful Email Marketing

Explore the core elements that help create lasting connections with your customers such as building an email audience, implementing a creative strategy and testing and measuring success.
BAI 2014 Benchmark Report 2014 Financial Email Marketing Benchmark Report

In this report, Harland Clarke Digital analyzed the email campaigns of over 120 financial institutions throughout 2013, which include trends, mailing frequency and deployment metrics.
Research Strategies Research Strategies To Drive Employee Engagement

Explore how engaged employees are emotionally attached to the organization and typically go above and beyond their expected performance. Learn strategies to identify engaged employees, what drives employee engagement, and steps to promote those key drivers across your organization.
Levels of the Email Inbox Levels of the Email Inbox

Increase recipient engagement from the point of delivery to conversion.
Creating a Multifaceted Financial Web Presence Creating a Multifaceted Financial Web Presence

In this white paper, learn how financial institutions can create an effective, multifaceted web presence that resonates with account holders in the digital age.
Sampling Strategies for Opinion Surveys Sampling Strategies for Opinion Surveys

In this white paper, learn about what you need to know about your population before accurately determining your sample while avoiding sample bias.
Email in the Distributed Enterprise Email Marketing in the Distributed Enterprise

Challenges in distributed marketing environments and how to effectively manage email communications.
Customer Experience Management Customer Experience Management

Learn where you should be focusing when it comes to customer satisfaction.
Email List Building Best Practices Email List Building Best Practices

In this white paper, discover multi channel list acquisition opportunities, and how to employ different methods to increase opt-in rates.
FI Email Marketing Benchmark Report AllianceLink Financial Account Holder Relationship Report

Learn what matters to loyal, satisfied account holders, and where to focus efforts that will build existing relationships and help generate new ones.
Making Sense of Email Metrics Making Sense of Email Metrics

Establishing goals and how best to measure them.
Digital Marketing in Financial Services Digital Marketing in Financial Services

Research study looks at current state of digital marketing maturity among top performers.
Email 109 Guide Email 109 Guide

9 Keys to Creating Successful Email Marketing Campaigns
BtoB Research Study BtoB Research Insights

A better understanding of email marketing in 2011.
Email creative best practices Guidelines for Effective Email Creative

Creative aspects to consider when designing your email messages.