White Papers

	FI Email Marketing Benchmark Report A compiled research study of over 100 FI email campaigns throughout 2012.		Email Marketing Within Financial Services Institutions Benchmarking Best Practices, Tactics and Strategies to Advance Relevance.
	Customer Experience Management Learn where you should be focusing when it comes to customer satisfaction.		Email Marketing in the Distributed Enterprise Challenges in distributed marketing environments and how to effectively manage email communications.
	Levels of the Email Inbox Increase recipient engagement from the point of delivery to conversion.		Making Sense of Email Metrics Establishing goals and how best to measure them.
	Digital Marketing in Financial Services Research study looks at current state of digital marketing maturity among top performers.		Email 109 Guide 9 Keys to Creating Successful Email Marketing Campaigns
	BtoB Research Insights A better understanding of email marketing in 2011.		Guidelines for Effective Email Creative Creative aspects to consider when designing your email messages.
	The Strategic Checklist for Email Success A checklist of email marketing strategies based on our experience in working with some of the world's leading organizations.