Research: Email Marketing Within Financial Services Institutions
Harland Clarke recently sponsored a survey related to the use of email marketing among financial institutions. The results have been analyzed and compiled into a research study authored by the independent third-party Relevancy Group, a trusted source of online marketing research services. The study, Email Marketing Within Financial Services Institutions: Benchmarking Best Practices, Tactics and Strategies to Advance Relevance, combines participant feedback with suggested best practices to achieve email marketing objectives.
Among the topics discussed:
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