WHO WE SERVE

Fortune 500 to Mid-sized organizations from a variety of industries including financial, retail, athletics, education, associations and many more...

Harland Clarke

Conney Safety

Conney Safety

Background

Conney Safety, a distributor of workplace safety products and equipment, was maintaining a steady line of communication with its customers — regularly mailing more than 1.5 million news and product updates each month — but became dissatisfied after their email marketing solution came under new ownership.

“The implementation did not go well, and our deliverability tanked,” said Mandy Allan, database marketing manager for Conney Safety. “We couldn’t get detailed reports, couldn’t get answers to our questions...we had no visibility.” In an effort to continue the growth of its email program, while receiving the strategic guidance and service necessary to address areas of need, Conney Safety began searching for a new email service provider.

Challenge

Conney Safety, a distributor of workplace safety products and equipment, was maintaining a steady line of communication with its customers — regularly mailing more than 1.5 million news and product updates each month — but became dissatisfied after their email marketing solution came under new ownership.

“The implementation did not go well, and our deliverability tanked,” said Mandy Allan, database marketing manager for Conney Safety. “We couldn’t get detailed reports, couldn’t get answers to our questions...we had no visibility.”

In an effort to continue the growth of its email program, while receiving the strategic guidance and service necessary to address areas of need, Conney Safety began searching for a new email service provider.

“Our deliverability has improved, and I appreciate the immediacy in their level of responsiveness when I have questions, from the first setup to the new template we recently created. Being on maternity leave, I hadn’t talked to Harland Clarke Digital in months, but I simply emailed a request and within days I had a new campaign template ready to deploy.”

Solution

In addition to providing creative insight, members of the Harland Clarke Digital team continue to proactively ensure Conney Safety gets the most value out of the platform. Deliverability — previously a major issue — has become a strength of the Conney Safety program. More than one year into using SubscriberMail, Conney Safety campaigns enjoy a typical accepted rate of 98 -100 percent.

“We’ve been very pleased with the results,” said Allan. “SubscriberMail has been a real asset to our marketing efforts.”

Through its dedication to client support and commitment to acting as a partner rather than simply a provider, Harland Clarke Digital was able to rescue Conney Safety from a case of ESP indifference.

Conney Safety


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